Ready Set German
about
Ready.Set.German! is a personalized German language instruction and cultural immersion program offering customized lessons, conversation practice, and exam preparation aligned with the Common European Framework of Reference for Languages (CEFR).
Role
Art Director & Designer
deliverables
Web
Art Direction
Identity
Motion
SquareSpace
Challenge
Design a fresh visual identity for Ready Set German!, a language instruction brand.
Design a welcoming website that resonates with users of all ages.
Thinking
The overall direction was to develop a modern and playful online presence focused around the bubbly personality of the founder & head instructor Shila Rahmani Coutard.
The Work
identity
The logo features a bold, modern icon composed of two overlapping speech bubbles, signaling communication, dialogue, and language learning. The logo colors subtly reference the colors of the German flag without relying on literal flag imagery. The rounded geometry makes the mark feel approachable and contemporary, while the overlap visually reinforces the idea of exchange, interaction, and connection between speakers.
The icon is paired with a stacked heavy, geometric sans-serif wordmark. The strong weight and clean forms create a confident, highly legible presence that balances the icon’s visual weight. The stacked composition adds rhythm and energy, echoing the cadence of spoken language. Together, the symbol and typography communicate clarity, confidence, and readiness, positioning the brand as modern, accessible, and purpose-driven.

Website Components
Components produced for the Ready.Set.German! website include art directed photography, graphic treatments, typescale, and color palette. The overall look and feel is bright and playful. The color selection and shapes are a subtle reminder of educational themes. Inter was selected as the main typeface for its flexibility in usage on screens.



Website layouts
Layouts for the website including the landing page, packages, testimonials, and contact page. The website was produced on the SquareSpace platform to accommodate for the client's request of user-friendly scheduling and invoicing components.
I partner with brands of all sizes, from emerging startups to established companies to create thoughtful, impactful design.




