NBCUniversal
about
NBCUniversal is a global media and entertainment company known for its television networks, film studios, streaming platforms, and theme parks.
The Creative Group at NBCUniversal is an award-winning, in-house team of strategists, designers, and producers. They build custom marketing experiences, branded entertainment, and cross-platform advertising campaigns.
Role
Senior Designer IC (staff)
deliverables
Digital
Art Direction
Branding
Motion
Logo
Event
Ilustration
Challenge
Design brand and marketing materials for the NBCUniversal Creative Group, supporting initiatives across television, entertainment, and corporate communications.
Thinking
Media corporations such as NBCU have strict brand guidelines to follow. Using the guidelines as a palette, I designed for and pushed the visual language where possible.
The Work
Our Survey Campagin
Every couple of years Comcast NBCUniversal sends out an employee survey to get a better sense of their staff's overall experience. Paired with copywriter, I designed and animated this campaign across digital and print mediums. It was displayed on all NBC Universal campuses worldwide.
Super Bowl LIII Kit
Comcast NBCUniversal sends a select group of marketing staff and VIPs to the Super Bowl each year. The guests are given a Super Bowl kit that includes credentials, travel, hotel, and activity information. I was responsible for the art direction and design of these creative assets.
NBCU Digital Leadership Summit
The 2019 Digital Leadership Summit is a Comcast NBCUniversal sponsored marketing event that took place in New York at The Rockefeller Center. I was responsible for the event packaging including the design of digital screens, physical IDs, stickers, and swag.
NBCU Logos
2018 Innovation Summit
NBCU's corporate hospitality and VIP client program logo for a summit in Wyoming.
Change Makers
Logo design for NBC Universal's Lauer Foundation scholarship program.
Jet Pack
Logo design for an NBC Universal interdepartmental business initiative.
The Big Phish
Logo design for NBC Universal's company-wide phishing alertness program.
Now portal
The Now Portal is NBCUniversal's internal employee self-service platform and HR hub.
I led the design and animation of this digital campaign.
NBCU Digital Invitations
Digital invitations created for end of year festivities.
Aroused Book Reception Concepts
Concept designs for Dr. Randi Hutter Epstein’s 2018 book Aroused: The History of Hormones and How They Control Just About Everything reception held at Rockefeller Center's Rainbow room.
I partner with brands of all sizes, from emerging startups to established companies to create thoughtful, impactful design.