Jacques Torres
about
Jacques Torres Chocolate is a gourmet artisanal chocolate brand founded by famed French pastry chef and master chocolatier Jacques Torres, also known as "Mr. Chocolate". The brand is celebrated for its fresh, hand-crafted, preservative-free confections made in New York City.
Role
Art Director & Designer
deliverables
Digital
Art direction
Branding
Packaging
Illustration
Logo
Challenge
Create a New York City themed packaging collection directed towards international tourists.
Cut down on current packaging expenses and overseas production timelines.
Create a packaging design system to facilitate the identification of products for consumer and the Jacques Torres Chocolate production staff.
Create and expand branded packaging for Jacques Torres Chocolate partnerships.
Thinking
Jacques Torres Chocolate's iconic visual brand is easily recognizable by consumers with it's rich warm colors and distinct cocoa pod logo.
My role included the expansion of the existing brand visual language to accommodate new products and intiatives, while maintaining it's core visual language.
impact
The Work
The New york City Collection
Packaging collection for chocolate covered dry fruit featuring relevant NYC monuments or iconic attractions. This collection was aimed towards international tourists wanting to bring back a New York City inspired treat back home to friends and family.
Packaging
Assorted Jacques Torres Chocolate packaging color coded by chocolate type: dark chocolate, milk, and white.
Jacques torres Ice Cream Logo
Jacques Torres Ice cream logo created for usage on all ice cream packaging and retail store signage.
Jacques torres x Edible Arrangements
Box set created for partnership with Edible Arrangements featuring original illustrations I designed for each flavor set.
I partner with brands of all sizes, from emerging startups to established companies to create thoughtful, impactful design.