Bombas
about
Bombas is a premium, comfort-focused apparel brand best known for its high-quality socks. Famous for its “Bee Better” mantra, the company operates on a buy-one-give-one model: for every item you purchase, a specially designed clothing item is donated to someone experiencing homelessness or a related charity.
Role
Senior Designer IC (staff)
deliverables
Digital
Art Direction
Branding
Packaging
Icon
Web
Challenge
Selling socks online with a variety of materials, textures, and models to consumers in an industry fierce with competition is hard enough. Add constantly shifting inventory, world-wide transportation setbacks, an ever evolving brand with a start-up mentality and you're in for a ride.
Thinking
Paired with a team of witty copywriters, access to great photography, and feature packed products, my team and I developed visual assets that not only spoke to the needs our target demographics but also enriched the brand along the way, all while keeping business goals in mind.
impact
The Work
Email Design
Alongside a copywriter, I designed multiple weekly segmented emails highlighting new campaign launches, new products, fresh features, and marketing initiatives. Daily challenges included adapting to constantly evolving inventory, adjusting the narrative to meet marketing key value propositions, selecting the right photography assets, or leveling briefs that at times didn’t quite meet our standards for a strong send.
packaging
Seasonal packaging designed for men’s and women’s apparel.
lookbook
Summer 2022 look book selects highlighting current product lines and partnerships.
iconography
Icon designs for various digital and print applications.
bombas x eric carl
Paired with a peer designer, I co-art directed and oversaw all aspects of this photoshoot from creative concept through final capture. I worked alongside the photographer, stylist, and production team to direct product placement, styling, models, framing, and visual storytelling. This collection sold out in a week.
I partner with brands of all sizes, from emerging startups to established companies to create thoughtful, impactful design.